[ Data model ]
The CRM that does its own data entry.
Winston ships with Clients and Events. Create any record your business runs on — Winston reads every email and files the right row, with the fields filled in.
Connects read-only in minutes. Winston never messages a client without your approval.
Two records ship ready. Connected, not siloed.
Clients and Events come ready on day one — two tables, already linked. Open an event and its client is one click away; open a client and every event they've done with you is right there.
- People and companies, deduplicated automatically.
- Events carry the money fields — amount, payment, % paid.
- Every email lands on the right record.
Linked to its client
Nordvik StudiosInvent the record. Winston keeps it filled.
The record types below are examples — name anything your business runs on, and it works like it shipped with the product.
- Name it — it appears in the sidebar next to Clients and Events.
- Define the fields you care about.
- Every inquiry files itself, with the fields extracted.
Gmail · Outlook
+ New record: Properties — Fields: Address, Asking price, Viewing date. Mia Torres: Interested in the Södra Vägen listing — could I view it this week? → Södra Vägen 12 · Södra Vägen 12 · €485,000 · Fri 14:00 — Filed by Winston.
+ New record: Projects — Fields: Client, Deadline, Budget. Elin Berg: Can you take on our website refresh? Needs to be live before the fair. → Website refresh · Nordvik Studios · 12 Sep · €12,000 — Filed by Winston.
Add a field. Winston fills the column.
Create “Referral source” on Clients and Winston reads back through months of emails to fill the column — for the records you already have, not just the new ones.
Filled from 214 emails
Clean fields do real work.
Because Winston keeps every field current, automations fire on what's true today. A client goes quiet, the status flips — and a win-back draft is waiting for your approval.
Forecasts live in ReportingDraft win-back email
Awaiting your approval
One record. Every capability. Everything below reads and writes the same data model.
Stop doing the data entry.
- Connects read-only in minutes — nothing changes in your tools.
- Your records, your fields — Winston does the filing.
- Nothing sends without your approval.
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