[ Data model ]
One context. Every table, every team.
Winston's records are built for hospitality — and they maintain themselves. Every thread files into the right client and event, every custom field is AI-extracted.
01
Records that file themselves
An inquiry lands and the data entry is already done: client created, event opened, booking linked — every field pulled from the message itself, not a form.
- New senders become client records on first contact
- Date, guests, and budget captured from the thread
- Statuses move as the conversation does
02
Standard objects, your fields
Clients, events, and bookings come ready-made for hospitality. Everything else — allergy notes, preferred room, agency commission — is a custom field you describe in one plain sentence.
- Person and company clients out of the box
- Events carry status, value, and their source thread
- Your field description becomes the AI's extraction rule
03
The whole story on every record
Open a client and the complete history is right there — every email, meeting, and automation run on one timeline. Nobody reconstructs an agreement from a personal inbox again.
- Emails and calendar events filed to the right record
- AI actions logged beside the human ones
- Signals flag who's waiting and who's gone quiet
04
Views cut for how you sell
A restaurant tracks regulars, a venue tracks holds and deposits, a hotel tracks group blocks, an agency runs all three at once. Build saved views and live segments that match your floor — per venue, per team.
- Saved views with your filters, columns, and statuses
- Segments update themselves as records change
- Any segment doubles as a campaign audience
05
Clean by default
Every incoming message is matched against existing records by email and phone before anything new is created. When two records turn out to be the same person, merging keeps the full history.
- Duplicates caught at the door, not in an audit
- One-click merge preserves every thread and field
- AI fills gaps but never overwrites a human edit
Fast
List views over thousands of records with live signals — no page reloads.
Flexible
Your fields, your statuses, your views — per venue, per team.
Yours
EU-hosted, tenant-isolated, exportable. Your data never trains anyone else's model.
“The CRM is finally ahead of the floor instead of behind it.”
Claire D.
Owner · Boutique event space
Winston plugs in. You take the room.
The inbox that books. Yours, from week one.
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